Wednesday, May 7, 2014

going Brick & Mortar + Sponsorship

One of my long-time fabric store sponsors is Pam at Mad About Patchwork in Canada.  Pam's been sponsoring this stitchy space for years, so you can imagine how happy I am to hear that her business has outgrown her home!  Mad About Patchwork is making plans to expand to a storefront in Stittsville, Ontario.  And not just a storefront... but also a sewing studio!

Rainbow Stash Bundle at Mad About Patchwork

Now I do all my fabric shopping online, and honestly that suits me.  But sometimes when I'm traveling I've had the chance to visit a modern fabric store in the flesh.  Such fun!  Soooo dangerous (wink).  I can imagine it would be even more awesome to have such a shop locally, and to get to be involved in teaching classes or enjoying community sew-ins.

Well, Ontario, you're in luck!  Pam is teaming up with my friend Laura of Waffle Kisses (who's also a quilter in the Together circle of do. Good Stitches) to open a hybrid fabric store/art studio, which will offer sewing, quilting and art classes of all kinds.  They've launched a Kickstarter campaign to raise funds to help make their dream a reality.  Maybe pop on over and see if you'd like to get involved!

Looking for modern fabric brick & mortar stores in your area?  Here are some of my other sponsors that already have physical shops.  How is it that they're almost all in California?

Sew Modern in Los Angeles, CA
Fabricworm/Birch Fabrics in Paso Robles, CA
The Intrepid Thread in Milpitas, CA
Sew Vac Direct in Bryan, TX and College Station, TX

My other sponsors are online-only shops, but you may still like to shop local:

Fresh Modern Fabrics in Ohio
Marmalade Fabrics in Kansas
Fat Quarter Shop in Texas
Lark Cottons in Oregon
Pink Chalk Fabrics in Washington
Sew Love Fabrics in Pennsylvania
Canton Village Quilt Works in Connecticut
Fabric Spot in Ontario, Canada

I'm grateful for each one of these sponsors who extend their trust to me, enable my self-employment and support the fun community events we do here at Stitched in Color.  Thanks to you, kind reader, for allowing me to share their news!  I hope it is always mutually beneficial.  If ever you find that this blog becomes too ad-heavy, too many giveaways, too many contests, do let me know.  Your constructive criticism is incredibly valuable and would never offend!

As I shared with Pat on Monday, I started this blog to become part of a community out of pure excitement for making, sewing, quilting.  It's grown and evolved from that beginning into a business - something I could never have imagined!  Now my role is partly to advertise for other women who have made their business in the quilting industry (selling fabrics).  And, I'm happy to do so.  I believe it can be done beautifully and organically and, above all, honestly.  Thank you for your trust as a reader and friend.  



sewing, quilting and art classes of all kinds.
sewing, quilting and art classes of all kinds.


  1. I think we've all found ourselves reading blog posts that go beyond subtle advertising into something a reader just doesn't want to read. I've never had that problem here, though. You've found the right way to weave sponsors into your posts without making me feel like you're trying to sell me something. Keep it up! :)

  2. I love learning about Canadian fabric shops online. Living in a small town makes it hard to get to a physical shop, and expensive to ship from out of country. Thanks!!

  3. I agree with needle and nest; I've never felt like your blog is just an online ad. You do a great job. I enjoy your blog very much.

  4. I also agree with needle and nest :) I particularly like your blog because of your projects and your generosity in sharing which gives me inspiration. I don't feel like it is one big advertisement at all. Thank you for the inspiration :)

  5. i'm thrilled with the news about Mad about Patchwork! i was shopping in her basement store just 2 weeks ago while i was visiting my daughter...she has such a great selection of kona cottons and shot cottons..i found just what i was looking more of course.

  6. Wow, congrats to Pam! She is one of my favourite online shops and, Ottawa is only a 5 and a half hour drive away...

  7. I'm so happy for Pam and Laura! Go, go Canadian fabric stores! Just wish they weren't on the other side of the country from me!

  8. Sew Modern was my local quilt ship when I lived in Los Angeles and it is one of the things I miss the most about living there!


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